How To Build A Negative Keyword List

September 23, 2018
By: Mike
Comments: 0

Negative Keyword List

 

Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.

 

There are a number of ways to add negative keywords in your account. You can add them at the account, campaign or ad group level.

 

At the campaign and ad group level, you can add them individually or in bulk. This is quick and easy and you can do it in your search terms report when you find searches that aren’t relevant.

 

At the account level, you add them in the Shared Library for Negative Keywords, under the Tools section. First you create a list and then add the negative keywords and then you can apply it to as many campaigns as you like.

 

Negative Keyword List

 

Creating a negative keyword list this way will save you a lot of time. You won’t have to add keywords manually into each campaign and you can do it in bulk in Shared Library.

 

Here’s how you can build a negative keyword list:

Keyword Planner Tool

 

The Keyword Planner Tool is a free tool in your Google Ads account. You can find it under the Tools section and use it to conduct keyword research for your campaigns.

 

And as you search for keywords, you’ll identify some keywords that aren’t relevant for your products or services. So you can collect these too and add them as negative keywords at the account, campaign or ad group level.

 

It’s important to do this especially if you’re using match types. For example, if you have broad match keywords, your keywords will drive a wide range of searches, many of which will not be relevant.

 

This is common when a campaign is new and has just been launched. So, you can help prevent some budget wastage by adding negative keywords.

 

However, it’s probably best not to start with broad match keywords. You can add these later when you’ve built a comprehensive negative list and now want to expand the reach of your ads and target long tail searches.

 

It’s best to start with phrase, exact and broad match modified keywords.

 

Search Terms Report

 

Next, to build your negative keyword list, you need to regularly check your search terms report. You should do this on a weekly or monthly basis as you manage and optimise your PPC campaigns.

 

The search terms report is one of the most important reports for your Search and Shopping campaigns. It reveals to you the actual searches that are leading to clicks on your ads.

 

Because you’ll have different keyword match types, you will have a wide range of long tail searches in your reports. And you’ll find in there words that aren’t relevant for your products or services.

The following two tabs change content below.

Mike

Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • How To Build A Negative Keyword List

      Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.   There are a number of ways to add negative keywords in your account. You […]
    September 23, 2018
    By: Mike
    Comments: 0
  • When To Add Negative Keywords In AdWords

      Adding Negative Keywords In AdWords is a task you should do regularly. It helps you reduce wasted budget and makes your ads more effective in reaching the right people.   Here are some tips on when you should add negative keywords in AdWords:   Keyword Research   The first time to add negative keywords […]
    September 23, 2018
    By: Mike
    Comments: 0
  • 7 Reasons Why You Should Add Negative Keywords

      Negative keywords help improve your campaigns immensely. As you launch and run AdWords campaigns it’s inevitable that you’ll get some searches that aren’t relevant and you’ll need to block them.   Adding negative keywords has many benefits and these include:   ⁃ reduces wasted budget ⁃ Increases conversion rates ⁃ Increases sales ⁃ Reduces […]
    September 23, 2018
    By: Mike
    Comments: 0
  • Where To Find Negative Keywords In Google Ads

      Negative keywords are keywords you add to your campaigns to block irrelevant searches. They are an important part of your campaign and shouldn’t be neglected when advertising.   Negative keywords have a number of benefits including: ⁃ reducing wasted budget ⁃ Increased sales for targeted keywords ⁃ Increased conversion rates ⁃ Reduced cost per […]
    September 23, 2018
    By: Mike
    Comments: 0
  • What Are Negative Keywords In PPC?

      Negative keywords are keywords you add in your campaigns to block irrelevant searches. They look like regular keywords that people use to search for products or services, but the reality is they are not relevant.   An example of a negative keyword would be the word ‘free’ if you offer a paid software service. […]
    September 23, 2018
    By: Mike
    Comments: 0
CONTACT INFORMATION
ADDRESS

Mike Ncube, 10 Shepperds Green,
Shenley Church End, Bletchley
Milton Keynes, MK56DA

PHONE

07538672559

EMAIL

info@mikencube.co.uk

 

GET IN TOUCH
Mike Ncube