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is ppc expensive

Is PPC Expensive?

Pay per click (PPC) is one of the most affordable marketing channels online.  And the results far outperform other forms of advertising because it allows you to target people who are actively searching for your products or services.

This is different from other types of advertising like TV, print and social media which disrupt people as they are viewing other content.

With PPC on a platform like Google Ads, you’re reaching highly qualified searchers and you’re not disrupting them.

And one of the best parts is that you can easily control your costs and update your budgets on a daily basis if you need to.

However there is a perception among many new advertisers that PPC is an expensive channel, which couldn’t be further from the truth.



The budget is the daily maximum limit that you want to spend in your campaign. This gives you control on how much you’ll spend and you can change it as often as you like.

Google Ads Budget

So there are no surprise costs and you only pay what you can afford. And this is one of the main reasons why PPC advertising in Google Ads is not expensive.


Pay for performance only

One of the benefits of PPC advertising is that you only pay for performance. You’ll only pay for impressions, clicks or conversions, so you can see how your budget is being spent.

You’re not charged to setup an account on Google. The account you create is free and you only pay when your ads are active and receiving traffic.

Google Ads Account


Set your CPC bids

PPC allows you to set your maximum cost per click (CPC) so that you don’t pay more than you have to. So you can set a bid cap manually if you’re using a manual bidding strategy.

And if you’re using an automated bid strategy like Maximise Clicks, you can put a bid limit too at the campaign level.

Maximise Clicks

This will limit how much you spend daily and limit your advertising costs.



PPC advertising is not as expensive as many beginners and advertisers seem to believe. It provides you with a lot of control over your spend and how much you pay for each click. And you only pay for performance as described above.
It’s also important to think of PPC advertising as an investment and not an expense. That will help you to set the right budgets and get the best return on your ad spend.


Get in Touch

As a PPC specialist and Google Ads expert,  I am able to help you with the setup and management of your PPC campaigns. And I’ll be able to advise on the best budget to set to limit your spend. Contact me below to discuss.

    I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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