If you’re running a Pay Per Click (PPC) campaign for your food business it’s important…
An online marketing strategy for your food business will help you achieve amazing results that will see you much nearer to achieving your goals. There are many marketing tactics you can use and a wide range of platforms and tools that are available to you.
Whether you run a restaurant or have developed a new food product that you sell from your website, these platforms and tools can help you get started.
I’ve listed here six online marketing tips for your food business. Using and implementing these will help you achieve more sales or leads and you will see an increase in profitability.
1. Invest in Google Ads
An effective marketing strategy for your food business is to invest in Google Ads. This will provide you with many tools to promote your food business whether you’re a restaurant, food retailer, e-commerce business or other.
But your choice of campaign type will depend on your goals. For example, if you run an e-commerce store, then a Shopping campaign would be the best to start with, to sell your products.
If you have a restaurant, then a Search or Local campaign will help you to target people searching on Google and other search engines in the Google Search network.
2. Review your landing pages
Setting up and managing Google Ads campaigns for your food business requires that you have a good website and landing pages. If you target the right searches and drive the most relevant audiences, but they arrive on your landing pages and can’t find what they need, they will leave.
So, make sure your pages are fully optimised for your visitors. And check that they load quickly with the PageSpeed tool, especially for those arriving from mobile devices.
Also, make sure visitors are engaged on your website. The bounce rate metric in Google Analytics will help you with this. This measures the percentage of visitors who leave and don’t view other pages on your website.
So, high bounce rates above 50% should be fixed. And update your website content to make sure it is targeted and include a contact form that is easy to use and if you sell online, check the checkout process for any problems. All this will help to reduce bounce rates.
3. Conduct competitor research online
Conducting marketing research for your food business will help you set up effective campaigns. This research will help you to see how your competitors are performing and what strategies they follow to promote their food businesses.
A platform like SERanking will help you to carry out this research. And you’ll see which keywords they appear for in the Organic search results and what their average page positions are.
You will also see the keywords that they are bidding on and how much they pay on average for each. And in the reports you’ll see what click volumes they are getting for the ads and keywords they have in their Google Ads accounts.
4. Target people who are searching for your food business
By setting up a Search campaign in Google Ads, you’ll be able to target people who are searching for your business. So, you’ll use keywords to target people as they search on Google and its partner websites.
To set up the Search campaign, you’ll carry out some keyword research to find the actual keywords that people use. Whether you’re a restaurant or sell food products online or from a shop, you can find the right keywords with the Keyword Planner tool in your account.
Just make sure you select the correct locations as you carry out the research. And use the forecasting tool to get an idea of how much you’ll spend per month on average and what returns you can expect.
5. Track your sales or leads
Whether the marketing plan for your food business is to drive sales or leads, you’ll need to have tracking in place. So, you’ll need to set up goal conversion tracking in Google Analytics (GA) or other tracking platform.
In your GA account, on the Admin page, you can create your goals using one of the available templates. Pick the most relevant for you and then follow the instructions to create the goal.
And if you are running Google Ads campaigns, you can import these goals into your account. First you’ll need to make sure your Google Ads and Analytics accounts are linked and then you can import these into your account.
6. Hire a PPC consultant
Hiring a PPC marketing consultant for your food business provides you with the expertise you need to get started. This ensures that you create a targeted search campaign with the right keywords to bid on. And ads will be well written and will help to achieve high click through rates.
Also, it’s a good idea to pick someone that has achieved Google Partner status.
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Want to know how my marketing services for your food business can help you achieve your online goals? Contact me below to discuss your requirements.