Marketing for photographers has some challenges and although not expensive, it can be difficult at…
Online marketing is the best strategy for wedding photographers looking to target their audiences on the web. Using the right tools, as a wedding photographer you can easily target couples that are searching for the right person for their big day.
Many of the platforms and tools are easy to set up and manage and won’t take up much of your time. And if you encounter any problems, you can contact support or search for a specialist online.
In this article I share with you five proven marketing tips for wedding photographers and this should help you get started easily.
1. Invest in Google Ads
Google Ads marketing for wedding photographers is an effective way to start an online promotion strategy. With this platform you only pay for performance in the form of clicks and conversions for your wedding photography business.
And you can set up different campaign types in your Google Ads account, that are relevant for your business and industry.
So, this includes Search, Local, Display and Remarketing campaigns, but you should use the one that is likely to bring the best results. And that is almost always a Search campaign because you’ll target people that are searching for a wedding photographer.
2. Review your landing pages
Part of successful advertising online includes having a website and landing pages that are well optimised for your audiences. So, as people arrive at your website they should find the information they need easily and be able to reach out to you.
You should check how engaged your visitors are by checking metrics like Bounce Rate and Pages Per Session, which you can find in your Google Analytics Acquisition reports.
Bounce rate reveals the percentage of people that came to your website and left without viewing other pages. You should work on this and reduce it below 50%. And that will help you see an increase in enquiries and calls.
3. Conduct market research online
Carry out some research online to see what the potential size of your market is. And make sure to do this for the locations you want to target, so you can get a more accurate picture.
Using a keyword research tool, you can conduct research to see how many searches take place for wedding photographers in your locations. And after setting up a Google Ads account as described above, you can use the Keyword Planner tool in your account to carry out this research.
Also, using a competitor research tool will help you to see how much competitors are spending on their pay per click (PPC) campaigns. You’ll be able to see the keywords they have and how much they pay for each click on average and the ads they are running. A platform I recommend is SERanking and you can use its Competitor research tool for this.
4. Track your leads
As a wedding photographer you’ll need to track your leads and enquiries. This could be calls directly from your ads or from your landing pages. Or it could be a lead form submission on your ad or on your contact pages or landing pages.
Whatever way you’ll be getting leads, it’s important that you track them effectively. This will help you track which adverts, marketing campaigns, traffic sources etc are working for you and you’ll manage them more effectively.
To get started, you should set up goal tracking in Google Analytics. And using one of the templates in your account, you can track all form submissions that take place on your website.
Also, if you’re running Google Ads campaigns, you can set up call tracking in ad extensions. As you set up your Google Ads campaign, you’ll be prompted to set up call tracking in call extensions and this will automatically track all calls from your ads.
If you want to track calls on your website, you can do that from within your Google Ads account. On the Conversions page under Tools & Settings you’ll be able to set up call tracking on your website and following the instructions there will see you do it easily.
5. Hire a PPC specialist
You should consider hiring a PPC specialist to promote your wedding photography business and get quality leads from couples in your locations. A specialist will have knowledge setting up campaigns in Google Ads or other similar platform.
Also, being a Google Partner is a good indicator that they have experience setting up and managing Google Ads campaigns for many clients.
Get in Touch
My digital marketing services for wedding photographers includes setting up Google Ads and PPC campaigns and managing them. I’d be happy to discuss your requirements and you can contact me below and I’ll get back to you within a few hours.