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Negotiating Google Ads Management Pricing: Tips for Getting the Best Deal

Understanding the Google Ads management pricing structure is crucial when you’re looking to hire a Google Ads expert or agency and want to negotiate for the best deal. So, this could have a significant impact on your advertising budget.

While many experts and agencies have their standard pricing models, there is often room for negotiation. And by using good negotiation strategies, you’ll secure a competitive price while still receiving a quality service.

In this article, I’ll provide you with valuable tips for negotiating Google Ads management pricing to help you get the best deal possible.


1. Research and compare

One of the first things to do before negotiating Google Ads management pricing rates is to research and compare the pricing models and services offered by different agencies and freelancers. So, you can start by reaching out to one or two Google Ads freelancers and a few Google Ads agencies to request proposals and quotes.

First check that they have experience in your industry and have a track record of delivering successful campaigns. And when you’ve received the proposals, check their pricing structures, services included and client testimonials.

With this information you’ll have a better understanding of the Google Ads management pricing rates. And this will help you make informed decisions during the negotiation process.


2. Define your campaign goals

When an agency or freelancer understands your goals and objectives, they can tailor their services to your campaigns accordingly. So, you should define and communicate them during the negotiations to ensure there is full understanding of the work to be undertaken.

And this clarity will enable you to negotiate the Google Ads management pricing structure that aligns with your needs. If your goal is to drive leads for example, you could negotiate a pricing model that’s more focused on performance-based metrics such as cost per lead (CPL).


3. Evaluate services and deliverables

It’s important to take a good look at the services and deliverables included in the proposed pricing. This ensures that you will get the best value for the money that you’re spending on your campaigns when you hire a Google Ads expert.

Because this involves management, make sure you establish a long-term partnership with the expert or agency that you’ll work with. This can demonstrate your commitment and incentivise them to offer more competitive pricing. So, an agreement of at least 12 months would be helpful.

A long term partnership also allows the agency to understand your business better, resulting in more effective campaign management over time.


4. Consider long-term partnerships

Building a long-term partnership will often lead to more favourable Google Ads management pricing options. This is important because management is not one-off work like an audit or campaign setup. This work is ongoing and it’s important to have a good relationship with a good Google Ads specialist.

So, from the start, express your willingness to establish a long-term partnership with the expert that you’ve identified.


5. Flexibility and customisation

Some agencies and freelancers have fixed pricing structures for their Google Ads management services. However, there will often be room for customisation based on your specific requirements.

An example is if your advertising budget is higher than usual, then you can usually negotiate a lower Google Ads management fee or a cap that remains proportional to your budget.

An expert that is willing to adapt their pricing to your specific needs, is more likely to provide a better overall deal.


6. Ask for performance-based incentives

There are several PPC services pricing models, and these include a flat fee, monthly retainer, hourly rate, percentage of ad spend among others. But few people consider performance-based incentives as part of Google Ads management pricing.

The benefit of this is it incentivises the expert you hire to provide the best service so they can earn a bigger bonus in line with your goals.

So you can negotiate a lower PPC management fee with the possibility of a bonus payment based on agreed-upon key performance indicators (KPIs) such as conversions, click through rates and others. And this aligns the expert’s interest with your own, as they are motivated to achieve better results.


7. Seek transparency

To have a healthy working relationship with the Google Ads Freelancer or agency you hire, it’s important to ensure there is transparency throughout. So, you should ask for a detailed breakdown of the Google Ads management pricing structure and information about any additional fees that may apply.

This transparency will enable you to make informed decisions and avoid any surprises or hidden costs down the line.

So, if the agency or freelancer you want to hire is reluctant to provide a clear breakdown or explanations, it may be a red flag and it may be best to look elsewhere and explore other options.


8. What are their fees and rates?

One of the first things you’ll need to find out of course is what fees and rates they charge for Google Ads management services. Knowing this and what the services include for the pricing, will help you negotiate better Google Ads management pricing rates.

On average, Google Ads management costs start from £300 per month. This is usually for smaller accounts that spend less on advertising per month. But this can go into the thousands for larger accounts that spend a lot on advertising their products and services. You can also read the article on what PPC consultants charge for their management services.

Knowing this will help you to negotiate better as you’ll know what to expect for the advertising budget you have and the type of campaigns you’re running.



Negotiating Google Ads management pricing to get the best deal can be a challenge. There are many factors to consider especially if you’ve never hired a Google Ads consultant before.

I hope this article has helped you get a clearer idea of how to approach it and what to look out for. Contact me if you would like to discuss a proposal and quote.

    I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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