Google Ads AI & Machine Learning

Artificial intelligence and machine learning can help your marketing campaign. Find out more about how they are used with Google Ads.

Throughout 2020, AI and machine learning evolved and grew in popularity when it came to Google Ads. Those who haven’t kept up with the latest developments run the risk of being left behind and spending money on outdated and ineffective campaigns. Understanding the world of AI and machine learning is not a simple task, but I offer a comprehensive service that will utilise these technologies to meet your marketing objectives.

What is AI and Machine Learning?

Artificial intelligence and machine learning are linked but are not quite the same. AI relates to machines that are capable of engaging in intelligent behaviour. Machine learning refers to the task of getting computers to be able to act without being programmed to do so. AI and machine learning rely on each other and can be extremely effective when used to enhance Google Ads campaigns.

What Can AI and Machine Learning Do for Google Ads?

When used effectively, AI can help you to understand your target audience better, which will naturally make your marketing more targeted and effective. However, the technology doesn’t have to stop there. I can utilise the power of AI and machine learning to create automated biddings that will improve the value for money of your campaigns.

Smart campaigns can also be used to improve your pay per click campaigns, and automatic Google Ad extensions are an extremely effective way of increasing traffic and conversion rates. AI and machine learning allow your marketing campaigns to develop and learn about your successes. This is then used to improve the success rate by putting the right ads in front of the right people and adding tools such as extensions when it would be most effective to do so.

The days of manually carrying out these tasks are gone, and automation is definitely the way forward when it comes to advertising your business!

Why Choose Me?

I have over 12 years of experience in delivering effective Google Ads services. As a Google Premier Partner, Google Ads specialist, and PPC consultant, I understand every aspect of the Google Ads world.

Google will allow you to use AI tools to improve your marketing and Return on Investment. These will be generic automated tools that will be available to every one of your competitors. To get ahead of the competition, allow me to harness the power of Google Ads AI and machine learning to deliver the best results possible for your business.

I have experience working across a range of industries, including retail, e-commerce, fintech, legal and many more. This range of experience allows me to adapt Google Ads to suit your business, regardless of what it is you provide or deliver.

Get in touch with me today, and we can start to use Google Ads, machine learning and AI to get the results your business deserves.