Your AdWords daily budget is the maximum amount you’d like to spend a day. So if you plan to run your ads all month and your monthly AdWords budget is £500, your average daily budget will be about £16.44. …
AdWords costs vary from business to business. There're many factors that go into these costs including competition levels, average CPC rates, AdPosition and more. Google AdWords is a pay per click (PPC) advertising platform. So, you only pay for…
Click Through Rate (CTR) is one of the most analysed metrics. It basically shows how many searchers clicked through to your website. So its calculation is simple: CTR = Clicks/Impressions However, increasing CTR can be a challenge. Searchers…
The answer to that depends on a number of factors. Firstly, “expensive” is a relative term and what could be expensive for one advertiser, could be a very small spend for another. And that’s true for competing advertisers in…
