Buyer-readiness stages are the stages that buyers pass through on their way to purchase and these include Awareness, Knowledge, Preference and Purchase. This is often easier to track online using analytics and CRM tools more than it is with offline…
There a many challenges to face as you develop and manage your digital marketing strategy. Whether you are an internet only business or have an offline presence and have recently launched an online presence, you will find that there are…
Many local service business owners like accountants, lawyers, plumbers, electricians, and dentists use traditional channels like local papers and magazines, direct mail and radio to promote and advertise their services. This has been true for many years and many have…
With the increase in travellers and hotel guests using online channels to research and book accommodation locally and abroad, it’s important that hoteliers and travel accommodation sites create an internet marketing strategy that boosts customer acquisition and retention. In the…
Deciding on an online marketing strategy for your business is one of the most difficult tasks you will undertake on the web. There are many factors to consider including what stage of the lifecycle your products are at – launch,…
For online retailers looking to create greater customer loyalty and turn these customers into advocates that bring more customers, it’s important to understand online buyer behaviour. Customers now use a wider range of channels both online and offline to research…
Are you looking for a sample marketing strategy to guide you as you create an online strategy for your business? Download my free sample here New Product Launch Strategy Example It’s for a new product launch and shows how this…
Your online web marketing strategy is what helps your business to increase sales, raise brand awareness, connect with customers and reach your goals while meeting your customers’ needs. However, there are many pitfalls to avoid and mistakes that could render…
For businesses that want to reach an online audience that has interest in their products or services, then an internet marketing strategy is the solution to make that happen. It’s important to have a strategy document that they can follow…
Whatever your business goals are on the internet, you need a digital marketing strategy to achieve them. Whether you target consumers or business customers, your strategy is the solution to meeting their needs and it’s critical that you pick the…
