Email is one of the best digital marketing channels for personalisation. It offers you many opportunities to keep in touch with customers and website visitors and to encourage them to purchase. There are many tactics to implement as part of…
Email marketing has many advantages over other online communication mediums and because of its relative ease of deployment and low costs, many businesses include it in their digital marketing strategy. Here are 6 benefits of email marketing: 1. Relatively low…
Email marketing is one of the best online channels to increase visitor and customer engagement and retention and it’s cost effective too. However, it has many challenges and not many businesses do it very well. For example, some businesses send…
