Google Ads bidding strategies are an important part of advertising on Google. They help determine where your ads appear, how much you’ll pay for each click, how competitive your ads are, what budget to set and much more.   So,…

Google Ads automated bidding is a strategy that sets bids automatically for your ads based on the ad’s likelihood to result in a click or conversion. There are at least four automated bidding strategies and you’ll use them at different…