Have questions about PPC advertising? I’ve put together 16 of some of the most pressing questions that people ask before setting up PPC advertising campaigns. Whether it’s for Google AdWords, Bing Ads, Facebook Ads or any other similar…
Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include: ⁃ There’s significantly more traffic on Google and partner sites to reach a…
There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow. AdWords has a number of…
Quality Score is one of the most tracked AdWords metrics for good reason. It’s a quick health check of your account and will quickly inform you if there is a problem. Think of your quality scores like the…
The average click through rate (CTR) varies for each business and from industry to industry too. It also varies for the type of AdWords campaign that you are running. Display campaigns for example usually have a CTR below…
For service industries including local services such as tradesmen, electricians, plumbers, accountants, solicitors etc, having an effective Adwords lead generation strategy is essential. However, the level of competition has shot through the roof and it’s more important than ever…
Many local service businesses are turning to AdWords to increase leads and calls for their businesses. This includes a wide range of trades like plumbers, electricians, painters, decorators, tree surgeons and many others. A search on Google will…
Is Adwords working for your business? If not, then it’s likely you are making one or more common mistakes that can be easily fixed. As a Google Adwords expert, I’ve seen many errors that lead to high advertising costs, low…
You will want to bid on your brand name if your site is new and has not achieved high rankings yet for your name. And that may be the case also if competitors are bidding on it and you have…
For online retailers looking to launch Google Adwords campaigns or improve their current performance and increase sales, this Pay Per Click platform provides many tools and features to make that possible. In fact, online retailers have more tools to make…
