Effective Pay Per Click (PPC) campaign management begins with setting up an exceptional PPC campaign in Google Ads. With thorough keyword, competitor and market research, you are able to set up effective ads that drive targeted visitors that lead to…
4 Misconceptions Your Boss Has About Google Ads Advertising Naturally, your boss will be skeptical about Google Ads. He will have many questions about this platform that he has heard a lot about, but never fully understood how it works.…
There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow. AdWords has a number of…
Many businesses contemplate stopping their Adwords campaigns because they are seeing little or no results. They’ve been running ads for weeks or even months with the hope that somehow things will turnaround, but to no avail. And they hold…
Manual and automatic bidding are the two types of bidding strategies available in Google AdWords. They’re available at the account and campaign level and help you choose where and when your ads will appear - and at what cost. …
AdWords costs vary from business to business. There're many factors that go into these costs including competition levels, average CPC rates, AdPosition and more. Google AdWords is a pay per click (PPC) advertising platform. So, you only pay for…
An Adwords landing page is a page on your website that visitors reach when they click one of your Pay Per Click (PPC) Ads. It’s goal is to deliver on what your Ad has promised the visitor and should provide…
Your Adwords strategy is incomplete if it has no plan on how to challenge competitors with differentiated Ads, effective landing pages, a unique bid strategy and targeted keywords. The AdWords PPC landscape has changed dramatically over the past decade…
Many local service businesses are turning to AdWords to increase leads and calls for their businesses. This includes a wide range of trades like plumbers, electricians, painters, decorators, tree surgeons and many others. A search on Google will…
