4 Misconceptions Your Boss Has About Google Ads Advertising Naturally, your boss will be skeptical about Google Ads. He will have many questions about this platform that he has heard a lot about, but never fully understood how it works.…
Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include: ⁃ There’s significantly more traffic on Google and partner sites to reach a…
Your Pay Per Click campaigns require regular updates to improve their performance. That could be on a daily, weekly or monthly basis or whenever updates or changes are required. Knowing what changes to make can be difficult. Many AdWords…
There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow. AdWords has a number of…
Many businesses contemplate stopping their Adwords campaigns because they are seeing little or no results. They’ve been running ads for weeks or even months with the hope that somehow things will turnaround, but to no avail. And they hold…
The answer to that depends on a number of factors. Firstly, “expensive” is a relative term and what could be expensive for one advertiser, could be a very small spend for another. And that’s true for competing advertisers in…
Thousands of businesses each year are turning to AdWords to increase sales and leads. That includes small one-band operations to large corporates with varying goals and strategies. However, this increased interest in AdWords has seen competition levels reach astronomical…
Quality Score is one of the most tracked AdWords metrics for good reason. It’s a quick health check of your account and will quickly inform you if there is a problem. Think of your quality scores like the…
An Adwords landing page is a page on your website that visitors reach when they click one of your Pay Per Click (PPC) Ads. It’s goal is to deliver on what your Ad has promised the visitor and should provide…
For service industries including local services such as tradesmen, electricians, plumbers, accountants, solicitors etc, having an effective Adwords lead generation strategy is essential. However, the level of competition has shot through the roof and it’s more important than ever…
