Top 10 Web Marketing Strategy Tips For Your Business

July 20, 2015
By: Mike
Comments: 0

A web marketing strategy has many benefits for your business including:

• Helps you to identify your target audience and promote to them effectively
• Focuses your efforts on what is important
• Increases sales or leads for your business
• Reduces resource wastage

Here are 10 web marketing strategy tips you can implement easily:

1. Visitor Acquisition

Acquiring visitors to your website or social channels is a very important part of your web marketing strategy. It’s about using the channels and tools that are relevant to your business and are effective at reaching your prospects and customers.

Examples of top channels you can use to acquire new visitors and customers are pay per click advertising, organic search traffic, social media, online press releases, and affiliate marketing.

Some key metrics to measure here are visits, sessions, landing pages and you can see these reports in the Google Analytics data table reports.

2. Reporting

You need to think carefully about reporting of online campaigns and which tools will help you do this effectively. Many channels have built-in reporting tools such as Google Adwords, Bing Ads, Facebook, Slideshare, LinkedIn

Also, you need to decide on what you will be reporting and determine which are the most important metrics to your business.

Google Analytics is free and has all the features you need to report on and its reporting features are more powerful than what you will get from the channels I’ve listed above. You can use this data to create your marketing objectives and your Key Performance Indicators (KPIs).

3. Retargeting

Retargeting has grown in popularity over the last few years and on the web it is known as remarketing. It’s about using ad creatives to target specific messages and offers at people who’ve visited your website before. That includes visitors who haven’t converted, those who’ve converted, those who’ve visited specific pages, or downloaded a document.

In fact, there are many options to creating profiles to target and you create audiences for all these actions and then target them accordingly.

Google Analytics is one tool you can use to create your remarketing audiences and these become available in your Adwords account, and you can target them as they visit various websites across the Internet – that are part of the Google Adsense programme.

4. Competitor Monitoring

Use internet tools like Compete, Adwords and Alexa to monitor your competitors and their online strategies. You can get a wealth of information from these tools into how your competitors perform in organic traffic volumes, keywords, bounce rates, backlinks and many other metrics.

5. Customer Loyalty

Customer loyalty is difficult to achieve on the web, however there are things you can do to ensure that your customers return to purchase from you – and more often. Some examples include:
• Offering quality products and services
• Easy to navigate website
• Fast loading website
• Quick response to customer queries
• Free and fast delivery
• Secure website

6. Goals & Transactions

Setup goal tracking and commerce tracking in Google Analytics to track sales on your website for your pay per click campaigns, organic search traffic, social media campaigns, direct traffic and all other traffic sources.

Doing this provides you with a wealth of data that includes multi-channels funnel reports to see which channels are contributing to sales

7. Visitor Retention

Use a promotional channel like email marketing which is great for retaining customers, by sending them regular offers, updates, information and details about their orders. You can automate most of these processes for maximum efficiency.

Also, capturing emails on your website is easy and this is possible with email programs like Mailchimp which offer free tools to enable these features.

8. Engagement

Measure how engaged your visitors are on your website with metrics such as bounce rate, average page views, time on site and pages visited. The more engaged visitors are, the more likely they are to return and also recommend your website through of word of mouth.

9. Customer Service

You should provide FAQs and resources that visitors can access and minimise calls that staff have to take about product information, which can take up a lot of their time and make them less productive.

Also provide response mechanisms like phone, email, contact form, and chat system to make it easy for your customers to contact you.

10. Advocacy

Turn visitors and customers into advocates with tools that make it easy like ‘Tell a friend’, ratings and review systems and social media like and share buttons. This is known as ‘word of mouse’ and it can be tracked to see how effective you are at encouraging advocacy.

Summary

For more web marketing strategy tips and to find out about launching an online marketing plan, contact me to discuss and for a free no obligation quote too. Also, download my free digital marketing strategy template to plan your online campaigns and advertising.

The following two tabs change content below.

Mike

Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    July 20, 2015
    By: Mike
    Comments: 0
  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    July 20, 2015
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    July 20, 2015
    By: Mike
    Comments: 0
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    July 20, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    July 20, 2015
    By: Mike
    Comments: 0
CONTACT INFORMATION
ADDRESS

Mike Ncube, 10 Shepperds Green,
Shenley Church End, Bletchley
Milton Keynes, MK56DA

PHONE

07538672559

EMAIL

info@mikencube.co.uk

 

GET IN TOUCH
Mike Ncube