What Does A Freelance AdWords Specialist Do?

June 24, 2018
By: Mike
Comments: 0

Freelance AdWords Specialist

More advertisers are working with freelance AdWords specialists than ever. This has many advantages including affordability, creativity, shorter contracts, quick turnaround and other benefits.

 

Finding a good AdWords freelancer can be a challenge though. You have to do your homework to find the right one and Search in the right place.

 

You’ll need to check their skills and experience. And check to see who they’ve worked with in the past and find out what they can do for your AdWords campaigns.

 

Download a FREE AdWords eBook to help you setup & manage effective campaigns

 

A freelance AdWords Specialist can play a key role in helping you run effective PPC campaigns. Here’s what you can expect from a freelancer:

 

AdWords Account Setup

 

One of the main jobs of an AdWords Specialist is to create new PPC campaigns. This involves doing keyword research to find the search terms and phrases that people use to find your products or services.

 

The keywords they find help to determine the Ads that will be written and what budget to set. These two important factors determine the campaigns that will be created and the overall structure of the campaigns.

 

Each campaign will have one or more ad groups. An ad group is a collection of Ads and keywords that drive traffic to your website. And each ad group should have at least one Ad and one keyword for it to be eligible to run.

 

The campaign will also have other features like ad extensions, negative keywords and a bid strategy.

 

 

AdWords Account Management

 

A freelance AdWords Specialist also manages and optimises campaigns. The aim  is to improve performance and achieve the advertising goals. These goals can include achieving a set number of sales or leads or increasing click through rates and clicks for the Ads.

 

Whatever the goal, the management of the campaigns will be aiming to achieve this.

 

It’s also important that the AdWords Specialist has experience in reporting on performance. A tool like Google Analytics does all the heavy lifting and provides data in a tailored format to be able to understand how the campaigns are performing.

 

AdWords Training

 

AdWords freelancers also provide AdWords training to their clients. This is usually part of the setup and management services they offer or as a stand-alone.

 

If you’re working closely with a freelancer, you should find out if she offers training to help you understand AdWords better. This is important if you’re a digital marketer and have to report to seniors in your company or have outsourced work to a freelancer and need to update your client on progress.

 

Conclusion

 

A good freelance AdWords Specialist will help you setup and manage effective PPC campaigns. You can work closely with them during the setup to craft good Ads and do good keyword research. And when that’s done, the campaign can be launched and the Optimisation can begin.

The following two tabs change content below.

Mike

Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • 12 Signs You Need An AdWords Expert

    If you’re an AdWords DIYer, now may be the time to hire an AdWords Expert to take your campaigns to the next level. Whether you setup the AdWords campaigns yourself, or inherited an account and tried to manage it yourself, there comes a time when you need outside help. This is especially true if profits […]
    June 24, 2018
    By: Mike
    Comments: 0
  • 20 Questions To Ask A Google AdWords Freelancer

    If you’re looking to hire a Google AdWords Freelancer any time soon, there are a number of things you should be clear about before diving in. Firstly, make sure you search thoroughly for the right person.   Next, you should make sure you have sufficient budget to hire the right freelancer and not just anyone […]
    June 24, 2018
    By: Mike
    Comments: 0
  • What Does A Google AdWords Expert Do?

      If you’re considering engaging the services of a Google AdWords Expert, you should be aware of what you get. An AdWords Expert could save you a lot of money and time and come up with some creative ideas for your campaigns.   However, you should be aware of what they’ll actually do in your […]
    June 24, 2018
    By: Mike
    Comments: 0
  • 6 Tips To Hire A Google Ads Expert

    Finding and hiring a good Google Ads Expert can be a challenge. There are many to choose from and you’ve probably worked with some in thepast with little or no results.   That’s not surprising though. Many advertisers have a need to hire a Google Ad Expert because they have little experience managing ad campaigns. […]
    June 24, 2018
    By: Mike
    Comments: 0
  • What Does A Google Ads Specialist Do?

      Working with a Google Ads specialist can help you realise the full potential of your campaigns. The specialist will help you pinpoint areas of improvements and deliver a solution to improve ROI.   Here are some things that a Google Ads Specialist does:   Creates A Strategy & Goals   One of the first […]
    June 24, 2018
    By: Mike
    Comments: 0
CONTACT INFORMATION
ADDRESS

Mike Ncube, 10 Shepperds Green,
Shenley Church End, Bletchley
Milton Keynes, MK56DA

PHONE

07538672559

EMAIL

info@mikencube.co.uk

 

GET IN TOUCH
Mike Ncube