Working with a Google Ads specialist can help you realise the full potential of your campaigns. The specialist will help you pinpoint areas of improvements and deliver a solution to improve ROI.
Here are some things that a Google Ads Specialist does:
Creates A Strategy & Goals
One of the first things a Google Ad Specialist will do is create a strategy for your campaigns. This will be based on the goals of your campaigns. So, if you need to achieve 200 enquiries per month for example, the strategy will set out how you’ll achieve that.
The strategy will include details about the tactics to be undertaken to achieve the goals. This includes the optimisations to be done and the weekly and monthly reports that will be produced.
This strategy will change with time depending on performance.
Launches New Campaigns
A Google Ad Specialist also launches new campaigns. They will carry out keyword research and identify the searches they want to target as they create a new campaign and ad groups.
Search campaigns are the most popular type and all Google Ad Specialists should be able to set these up easily. However there are other campaign types like Display, Video, Remarketing, Shopping and Apps and not all will have experience with these other types.
You can also check if they’re are certified in the campaign types that you’d like to launch.
A Google Ads Expert will manage and optimise your campaigns on a weekly and monthly basis. And they’ll send updates and reports on the performance for the key metrics.
Some of the main features to be managed include search terms and keywords. Search terms that people use to find products or services should be closely related to the keywords in the account.
If they are not, then some should be added as negative keywords. So this will help improve the targeting and achieve a high ROI.
Sends Performance Reports
The Google Ads Specialist will send weekly and monthly performance reports. These will show how the campaigns are performing against the stated goals and if there needs to be a change of strategy.