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Google Ads Management Cost

What Does Google Ads Management Cost In The UK?

While there is no one-size-fits-all answer to the question of how much Google Ads management cost is in the UK, there are some general guidelines that can help you budget and plan for this.

Firstly, it’s important to understand that the cost of Google Ads management can vary widely depending on a number of factors. These factors include the size and complexity of your campaign, the number of ads you want to run, the competitiveness of your industry, and the level of experience and expertise of your chosen agency or consultant. But I’ll be exploring these more in this article.

Here are the main factors that determine what Google Ads management cost will be for your business.


What is the Google Ads hourly rate?

The UK hourly rate for Google Ads management depends on whether it’s an agency or a freelancer. With a freelancer the average hourly rate is usually lower and that can be about £56 per hour on average. With agencies, the average hourly rate is about £86 per hour.

However, the experience and skills of the freelancer or agency will determine how much you’re likely to pay.

So, contact a Google Ads specialist to request a proposal and quote.


What is your Google Ads advertising budget?

Your advertising budget is a factor that some Google Ads experts use to determine what they charge for management. And the management fees range from 10-25% of your advertising budget.

So, if you have a monthly advertising budget of £2,000 for example, you can expect to pay between £200 to £400 per month for management. But many experts have a minimum monthly charge which could be about £300 to £500 on average.

However, on average, you can expect to pay between £500 and £2,000 per month for Google Ads management in the UK. This may sound like a lot, but it’s important to remember that this is an investment in your business’s online marketing strategy. If managed effectively, a well-executed Google Ads campaign can bring in significant returns and help you reach new customers and clients.


Which campaign types are you running?

The campaign types you’re running determine the Google Ads management monthly cost. That’s because some campaign types are harder to manage than others.

Search campaigns are generally harder to manage than Shopping, Display, Performance Max and other campaign types. They require managing keywords which can drive many different searches and so you need to work on these to ensure they are highly targeted.

The management of Search campaigns depend on the other factors I’ve discussed here like hourly rates, advertising budget and so on. And it also depends on how many campaigns need to be managed.

This starts from about £500 per month but can be as low as £300 for smaller accounts mainly for micro and small  businesses.


Are they a Google Ads freelancer or agency?

Are you looking to hire a UK Google Ads freelancer or agency to manage your campaigns? This will determine the monthly Google Ads management cost.

Freelancers generally charge less than agencies for similar services. That’s because they don’t have many of the same costs and expenses to pay such as office space, staff costs, taxes and so on. So, you’ll benefit from lower fees from a freelancer and you’ll work closely to improve your campaigns.

However, there are pros and cons to hiring each of these and you should consider this too and not just the costs.

As mentioned earlier, the average hourly rate for management from freelancers is £56 per hour. And with agencies this is about £86 per hour.

And the Google Ads monthly management cost starts from about £300 per month. And with agencies this is about £500 per month but will depend on many factors.


What experience do they have?

Experience is a big indicator in what the Google Ads management cost will be. And it’s important to find a Google Ads expert with the experience that you need because it makes a big difference to the success of your business.

You can find out their level of experience by checking case studies, reviews and asking who they have worked with in the past. And a great place to check this is on their website and by doing a search.

The most experienced Google Ads experts charge over £100 per hour. But the actual Google Ads monthly management cost will depend on various factors that I’ve included in this article. And this includes what your budget is, how many campaigns need managing and so on.


Will you also require Google Ads campaign setup?

One of the first things a Google Ads consultant will do is review your current campaigns. This will help to show how optimised they are and if they need some initial tweaking or if you need completely new campaigns.

So, this could change the Google Ads management cost that you’re charged.

Setting up new campaigns will help ensure that you’re starting afresh with well optimised campaigns. And this will make managing the campaigns even easier.

The cost to set up a new campaign starts from £300 per campaign for a basic campaign to about £800 per for a bigger campaign or a Shopping campaign that requires a lot of upfront work. This will be a one-off charge and will be separate from the Google Ads management cost.

There may also be some research and strategy creation costs and these will start from about £500, one-off.

You may also need a Remarketing campaign. This campaign type allows you to retarget visitors to your website who have not completed an important action like a purchase or submitted a contact form. The cost to set this up is about £400, and is a one-off charge. The management is usually included with the other campaigns.



In conclusion, while the cost of Google Ads management in the UK can vary depending on a range of factors, it’s important to view it as an investment in your business’s online marketing strategy. By working with an experienced agency or Google Ads consultant, you can develop and execute a successful campaign that delivers significant returns. And this will help you reach new customers and clients.

I’m a Google Ads consultant and PPC expert and I’d be happy to help with your campaigns. Contact me today for a proposal and quote.

    I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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