Finding the right PPC agency that charges reasonable fees and provides a great service can…
Finding a top Google PPC agency is important but can be difficult. There are many agencies that offer PPC services, and most are not so great and could ruin your campaigns. But there are a few good ones and you need to assess them carefully before making a decision.
A top Google PPC agency stands out due to its extensive industry experience, Google Ads certifications, customised and data-driven strategies, focus on ROI, ongoing optimisation and a track record of delivering successful results.
Here I’ll explore the key qualities that set a top Google PPC agency apart from the rest, allowing you to make an informed decision when selecting a digital marketing partner.
1. Extensive Industry Experience
A top Google PPC agency has extensive experience in Google Ads advertising. They’ll have a Google Ads specialist or a team of experts with experience in setting up and managing campaigns for businesses in your industry.
And because they have many years of hands-on experience managing successful campaigns across various industries and verticals, this will help them to run successful campaigns for your business.
So, check to see their reviews and case studies and ask who they’ve worked with in the past.
2. Google Ads Certified Professionals
The Google Ads certification program, also known as Google Partners, is a hallmark of a top Google PPC agency. This reveals that the agency has demonstrated expertise in managing Google Ads campaigns and has a deep understanding of its features and controls.
To achieve this, the agency has to pass the Google Ads certification exams every year and also manage a 90-day ad spend of $10,000 USD across managed accounts
And they should have maintained a minimum 70% optimisation score for their manager account. So, there is a lot that is required of a top Google PPC agency to get and maintain its certification and partner status with Google.
3. Customised and Data-Driven Strategies
You should work with a top Google PPC agency that understands that every business is different and unique and requires a tailored approach to PPC advertising. This ensures that they’ll take the time to understand your business goals, audiences, and business landscape to create a customised PPC strategy.
So, a data-driven approach should be at the core of their approach to allow them to make informed decisions for your campaigns, based on real-time performance data.
4. Holistic Approach to Digital Marketing
A top Google PPC agency doesn’t view PPC in isolation. It knows the importance of an integrated approach to digital marketing and how each channel including SEO, content marketing and social media contribute to achieving good performance results.
So, as they work on your PPC campaigns, they take a holistic approach to your digital marketing strategy, coordinating these efforts with the other channels above.
And if you are working with a full service agency, this makes the coordination easier and effective. However, you can work with multiple specialist agencies to really get the best expertise for your digital strategy.
5. Transparency and Communication
A top Google PPC agency will be transparent about the value you get from the services that they provide. And you’ll have a clear idea of what their fees and charges are to prevent any hidden costs as the work commences.
They’ll also be open about their strategies, processes and reporting during the Google Ads management. And they will provide regular updates to keep you informed about the performance of your PPC campaigns.
6. Focus on ROI and Conversions
While it’s important to track and analyse your clicks and impressions regularly, it’s more important to focus on your ROI and the conversions that you’re getting. Because without conversions, you’re unlikely to keep advertising for long.
A top Google PPC agency focuses on conversions and ROI, so they’ll work to drive valuable sales or leads to help you achieve your objectives.
7. Ongoing Optimisation and Testing
A top Google PPC agency is always looking for ways to improve the campaigns to boost sales, leads, clicks and more. So, they never rest on their laurels. They continue to monitor, analyse, and optimise your PPC campaigns to improve their performance.
Their primary goal is to drive valuable sales, leads or other important action that aligns with your objectives. And they will share reports and insights on how your campaigns are performing and what actions need to be taken during the Google Ads management.
8. Excellent Track Record and Client Testimonials
A top Google Ads agency has a proven and excellent track record on delivering high performance for clients. And they’ll have a portfolio of case studies and testimonials that showcase their expertise and ability to drive tangible outcomes.
You can request these from the agency you want to hire. And you’ll often find these on their websites or online review platforms like Feefo and Trustpilot.
So, these are the eight main factors that set a top Google PPC agency apart from the rest. And knowing this will help you pick the right agency to help your business run effective campaigns in Google Ads.