If you're thinking of hiring a Google Pay-Per-Click (PPC) specialist, you need to think about…
⁃ improved performance for your PPC campaigns
⁃ Reduction in costs and improvement in ROI
⁃ Getting new creative ideas to implement
So, if you’re looking for a PPC Specialist, here are a few resources you can use to find one:
Google Partner Programme
The Google Partner Programme lists all the individuals and companies that are certified partners with Google. So you can search for a Google Partner near your location and check out the available PPC specialists.
You will be able to see what they have been certified for. Their profile will show if they’ve passed exams for Search, Display, Shopping, App and Video campaigns.
Bear in mind that not all PPC specialists that have joined the Google Partner programme are full partners. They may still be working to full partnership and if they have not fully qualified they will not have a partner page.
To be a Google Partner and earn the Partner badge, they should meet the following requirements:
⁃ Meet a 90 day spending requirement of £10,000
⁃ Meet the ‘Performance’ requirements
⁃ Have at least one certified individual that has passed the exams
Most PPC specialists will have their own websites. They will use the site to promote and highlight their skills and experience.
A Search on Google will bring up a list of ads at the top (up to 4 ads) and you can check these out to see if they can provide what you need.
The ads at the top will likely be the best PPC specialists you can find because it takes a high cost and time to appear there. Average CPC rates to appear at the top of Google for AdWords Specialist and PPC Specialist are around £8 per click as the image below shows. So competition is very high
Ask A Friend
If you have family or friend that runs a business and has used Google AdWords, then they’ve likely worked with a PPC Specialist. They’ll be able to advise of their experience and how you can work with the same specialist or find a similar one.
A word of mouth referral is powerful and can save you a lot of time and money. If the PPC Specialist has done well for your friend, they’re likely to do the same for you.
The advantage is that you can check each specialists profile to see their reviews and experience. These reviews are genuine and vetted and are a true reflection of how the specialist has performed.