Google Ads retargeting, also known as Remarketing is a way to target people that have…
Remarketing setup in Google Ads is a way to show ads to people who’ve visited your website or mobile phone app in the past. Over 90% of people that come to your website will leave and never return so it makes sense to have a plan to bring them back.
With advanced remarketing services, you can make that happen. You can target people that arrived but did not purchase. And you reconnect with them by showing relevant ads across their different devices.
Here are some advanced remarketing services you should setup:
Dynamic Remarketing is advanced remarketing which takes your advertising to the next level. You are able to promote products or services that people have viewed on your website or app.
This is different from standard remarketing which shows your visitors an image or text ad that is standard and not necessarily the product or service they’ve looked at on your website or app.
With dynamic remarketing prices and offers in ads are updated automatically as you update your products or services. So people get accurate information and that leads to higher conversions.
Remarketing Lists for Search Ads (RLSA)
With this option you get to show your ads to past visitors as they make follow up searches on Google. This is when they’ve been to your website before, having clicked on one of your text ads.
With video remarketing you show your ads to people who have interacted with your YouTube videos or channels. This is a powerful way to increase brand awareness for your business and YouTube channel.
Like other Advanced Remarketing services, most people who view your videos will leave and never return if you don’t retarget them with relevant ads.
By reinforcing your message with visitors that have seen your channel and videos, you’re more likely to see an increased return on investment.